Long brim refers to the length of the hat or visor brim. Many hats have only a 2 or 3-inch brim, but a hat or visor with a longer brim covers more of your face and blocks more of the sun's glare, thus offering better protection from sun damage and skin cancer. All Gordon Wear hats and visors have long brims of 4 or 5 inches.
All Gordon Wear products have been tested and are certified *UPF 50+ — we take no chances with sun damage.
* In fact, all of our hats test between UPF 300+ and UPF 1000+ . This means that they exceeds international recommendations and block 99.999% of UV-A and UV-B radiation.
What is UPF? UPF is the gold standard for measuring sun protective fabrics. A UPF rating indicates the transmittance of UV radiation (measured using a spectroradiometer and an artificial light source) and translates this result based on the sunburn action spectrum (erythema action spectrum).
You can view our UPF Certification HERE – Unlike our hats, we are fully transparent!
What about SPF? SPF is a rating used for sunscreen and other lotions. It measures the how well a liquid is absorbed into the skin and is not applicable for fabric. A hat with an “SPF” rating is not guaranteed to protect you from harmful sun rays.